When we look at the competitive market, it felt as if private aviation companies positioned themselves mostly as service providers, bringing their clients from a to b. We rather wanted to tap into something bigger. We took inspiration from the high-end brands Platoon’s customers feel at home with, along with what is happening on the airfield today. This resulted in a complete brand overhaul, including logo, art direction and aircraft painting, leading to a new digital experience to position the brand as one of the most sophisticated and modern players in the industry.