PROJECT INFORMATION
Performula is a health start-up focused on creating highly customized nutrition supplements for their exclusive clientele. By analyzing their clients' blood, they generate a personalized nutrition mix, selecting from an ever-growing list of over 200 nutrients and supplement ingredients.
We chose a visual direction that reflects this futuristic, science-driven approach. The brand is anchored in a forward-looking tech aesthetic, while clinical precision is reflected in the underlying Swiss grid design, which connects all touchpoints from social to print in a holistic design system.
We added elegance and mystique with a set of custom 3D visuals based on actual microscopic analyses of the ingredients. These were blended with an art direction inspired by fine jewellery, resulting in rich and artistic visual objects.
For the art direction, we developed a new workflow using AI-generated imagery. This allowed us to maintain a consistent core direction, showcasing a range of talent in a way that truly highlights Performula as a next-generation brand for anyone who wants to perform at their peak.
Creative Credits
Creative & Art Direction
Malte Gruhl
Design
Joma Frenzel
Emma Damiani
