A newly founded private aviation company, operating out of Europe, set up to redefine what it means to fly private.
When we look at the competitive market, it felt as if private aviation companies positioned themselves mostly as service providers, bringing their clients from a to b. We rather wanted to tap into something bigger. We took inspiration from the high-end brands Platoon’s customers feel at home with, along with what is happening on the airfield today. This resulted in a complete brand overhaul, including logo, art direction and aircraft painting, leading to a new digital experience to position the brand as one of the most sophisticated and modern players in the industry.
Creative Direction, Art and Design Direction: Malte Gruhl
UI Designer and Animation: Klara Michalska
3D Artist: Julien Pietri from Third Hand
Creative Development and Account Management: Rocani Studio