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Platoon
A newly founded private aviation company, operating out of Europe, set up to redefine what it means to fly private.
When we look at the competitive market, it felt as if private aviation companies positioned themselves mostly as service providers, bringing their clients from a to b. We rather wanted to tap into something bigger. We took inspiration from the high-end brands Platoon’s customers feel at home with, along with what is happening on the airfield today. This resulted in a complete brand overhaul, including logo, art direction and aircraft painting, leading to a new digital experience to position the brand as one of the most sophisticated and modern players in the industry.

Creative credits
Creative Direction, Art and Design Direction: Malte Gruhl
UI Designer and Animation: Klara Michalska
3D Artist: Julien Pietri from Third Hand
Creative Development and Account Management: Rocani Studio
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SERVICES
Brand Positioning
Concept 
Design Direction
Branding
Art Direction
Image Making
UX&UI Design

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Platoon - Plane Image
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Platoon - Plane Image
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Platoon - Website Tablet
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Platoon - Website Phone
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Platoon - Website Tablet
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Platoon - Plane Image
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Platoon - Brand Book
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Platoon - Brand Business Cards
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Platoon - Brand Guidelines
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Platoon - Brand Magazine
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Platoon - Brand Stationery
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Platoon - Plane Image
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Platoon - Plane Image
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Platoon - Plane Image
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Platoon - Instagram
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Platoon - Brand Box
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Platoon - Brand Scarf
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Platoon - Plane Image
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