Precog is a yearly magazine that explores science, technology, techno plastics, cyber-culture and feminism.
The new brand logo is centered around the idea of opening and closing a printed magazine. Each letter represents a page, and together they form a dynamic logo with various states from being opened up or closed. This creates its very own visual rhythm, working brilliantly in motion but also in still executions across various sizes and applications.
Design Direction & Lettering: Malte Gruhl
Animation Design: Klara Michalska
3D Artist: Nils Moolenaar