The North Face
While at SidLee, Malte Gruhl directed a global campaign that includes print, web, social and TV for The North Face’s Apex Flex rain jacket.
The campaign promoted their new top-tier product celebrating the rain and even the perfect storm, spreading the message: Seek no Shelter.The visual identity is based on the question “How can we visualize a storm in a world of graphic design, art direction and typography?”
Creative credits
Design & Creative Direction: Malte Gruhl
ECD: Dan Chandler, Kris Manchester
Creative Direction: Jonny Leicht, Joe Fotheringham
Design: Guillaume Vaillancourt, Andrew Teoh
Motion Design: Danny Peng
Production: Nalina Baratz
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SERVICES
Campaign Design
Creative Direction
Print Design OOH
Commercial
Social Content

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The North Face’s Apex Flex - Rain Jacket
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The North Face’s Apex Flex - Rain Jacket
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The North Face’s Apex Flex - Rain Jacket
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The North Face’s Apex Flex - Rain Jacket Image
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The North Face’s Apex Flex - Poster Collection
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The North Face’s Apex Flex - Poster
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The North Face’s Apex Flex - Poster
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The North Face’s Apex Flex - Poster
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The North Face’s Apex Flex - Poster
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The North Face’s Apex Flex - Poster
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